“Determining Factors In The Adoption Of Digital Marketing Technologies And Their Influence On The Competitiveness Of Commercial Smes In Guayaquil”. Revista Iberoamericana de educación 9, no. 2 (June 5, 2025): 1–16. Accessed November 11, 2026. https://revista-iberoamericana.consultorioampuero.com/index.php/es/article/view/301.